Formula 1 Branding & Ad Campaigns
A world-leading vape tech solution provider and harm-reduction advocate. As the company continued to grow internationally, so has its need to explore creative marketing strategies to emphasize its new tech and flavour profiles.
CLIENT
FeelM
ITW PlayworxMY ROLE
Digital Concepts
Mock-up Designs
Print Designs
INDUSTRIES
Consumer Goods
TechLOCATION
London, UK
Formula 1
Concept
Formula 1 branding proved a strategic fit for FeelM, aligning with the audience's values of performance, technology, and innovation. Leveraging this data-driven sport with a well-conceived concept opened the doors for impactful storytelling.
Unleash Great Taste
The next challenge I encountered involved promoting FeelM Vape tech's flavour component, encapsulated by the tagline "Unleash Great Taste."
By seamlessly integrating this element with the aforementioned technological aspect, the overarching concept was deliberately designed to exude a futuristic aesthetic and appeal.
