Samaa

Branding

Samaa Polyclinic is a community-centered healthcare provider in Oman, committed to delivering accessible and compassionate medical care. The branding was designed to reflect trust, professionalism, and cultural sensitivity, while staying approachable and modern.

CLIENT
Samaa Polyclinic

MY ROLE
Brand Identity
Marketing Collaterals
Brand Guidelines

INDUSTRIES
Health & Medical

LOCATION
Musanna, Oman

Challenge & Approach

My role was to build a full brand identity system around the proposed logo, ensuring consistency, flexibility, and scalability across real-world applications.

The clinic is located on the outskirts of the main city, with a target audience made up of the close neighbourhood community, a diverse local population, and migrant workers. The branding, therefore, needed to remain simple, clear, and welcoming, while staying professional and culturally sensitive.

Design System

Logo
Pre-designed heart and human figure mark, symbolising compassion and holistic care.

Colour
Core palette of Night Blue, Lush Green, and Lime representing trust, vitality, and optimism, supported by secondary tones for flexibility.

Typography
Lama Sans across English and Arabic for clarity, inclusivity, and consistency in healthcare communications.

Islamic Inspiration

Inspired by Islamic geometric design, the brand pattern combines circular and heart motifs to symbolize growth, connection, and holistic care - honouring Oman’s cultural heritage while reflecting the clinic’s comprehensive approach to healthcare.

Brand Application

The Samaa identity was applied across real world touchpoints including stationery, uniforms, signage and digital media. The logo symbol was incorporated into all collaterals to build brand familiarity, with soft curves that make the identity feel friendly and accessible at every patient interaction.

Reaching the Community

Marketing Collaterals & Social Media

The heart motif from the logo was used as the central element across all marketing materials. Serving as the main grid structure, it created a consistent visual language that made the brand instantly recognizable and familiar, whether on billboards, print, or social media.

On social platforms, the brand was extended through modern abstract elements, clear and concise messaging, and visually engaging imagery. This approach was designed to capture attention instantly, making the content effective for both organic posts and targeted social media ads.