The Qatar Digital Academy (QDA) required a comprehensive visual overhaul to solidify its position as a national leader in digital education and innovation. This project had two main deliverables: a complete revamp of the social media brand and design and the design and delivery of corporate documentations.
Qatar Digital Academy
MY ROLE
Creative Direction
Social Media Content Creation
GEN AI Video & Photos
Print and Digital DesignCLIENT
Qatar Digital Academy
MCIT GOV, QatarINDUSTRIES
Educational (Gov/Public Sector)LOCATION
Doha, QatarSocial Media
Diagnosing the Visual Problem
The goal was to redefine the Qatar Digital Academy’s (QDA) social media visual direction. An analysis of the existing grid showed that current designs contained too many visual elements competing for attention.
The solution was to pivot to a new direction, focusing on fusing realism and futurism by blending the physical and digital through surreal, cinematic storytelling. The goal was to create sophisticated, highly engaging visuals that demanded attention.
The Results
A Unified Visual Ecosystem
Visual Impact: Each program now tells a story through its own cinematic scene, merging realism with futuristic digital innovation.
Motion Impact: Reels and animations utilise dynamic clarity to reinforce the visual language, strengthening the futuristic aesthetic.
Consistency: Every post feels distinct, yet part of one cohesive system, enhancing brand recognition across all platforms.
See the full Creative Direction Guide and visual breakdown that defined the new social media strategy HERE
Visual Reports
& Docs
The objective was to design QDA’s entire suite of official documentation, structuring complex, data-heavy information into clear, professional, and visually consistent reports.
Strategic Reporting: This work included The National Cyber Security Agency (NCSA) Graduate Training Schedule Report. For documents related to national security and strategic planning, clarity and design authority were the highest priorities.
Routine Documentation: The design included standard files such as internal update reports and concise public fact sheets, as well as email templates, ensuring that every piece of corporate communication reinforced the QDA brand's professionalism and modern, futuristic aesthetic.
